Sunday, 19 June 2016


I have always, always loved Primark. Their life saving basics, their on-point fashion pieces and most importantly, their prices are things I have a lot of love for. For a gal on a budget, Primark is the ultimate go-to shop.

I recently landed my dream job and became part of Primark's Social Media team. I adore the brand, love being creative and am a social media addict, so I feel ridiculously lucky to be involved in all 'o that at work! My new role meant I got to go along to the Autumn/Winter Press Day and cover the event on social media. For an industry novice like myself, I found this super daunting, and spent the first part of the day in a sweaty panic, nervously asking super bloggers if they wouldn't mind talking on our Snapchat channel and running around shooting certain aspects of the event. After a while though, I got into the swing of things and instead of panicking, began to enjoy talking to industry influentials who I so enjoy to follow and have so much admiration for. It was a really enjoyable day, and I take so much experience away from it. Next time, I'll try to be a bit more relaxed and will strive to get even better with my event coverage!

I took a few snaps of my own from the event. The collections were so beautiful, I had to talk about it on here too! They'll be hitting the stores from August, so make sure you keep your eyes peeled! Not only do these pieces take a more high fashion stance, but in true Primark tradition, they're wonderfully purse-friendly. I know I'll be snapping up as much as I can from the A/W range!

Tuesday, 7 June 2016

Seventies to the Max(i)!

Maxi Dress: Primark // Shoes: Primark // Bag: TK Maxx // Sunglasses: Vintage

This outfit is alllll about the bargains and boho! I adore the seventies trends and definitely have not made the most of them. Finding pieces that are pretty AND purse friendly to emulate these trends is definitely a plus!

Primark have absolutely nailed it in this seventies style floral maxi dress and lace up heels. It's so beautifully detailed from the floral pattern to the frills and is absolutely perfect for summer - so airy and cool! The lace up shoes are also a winner, totally on trend and go with just about anything! They were the perfect pairing for the dress and give those extra inches in height to stop the bottom of the maxi dress dragging along the floor, as happens often in flats if you're a 5"5 gal like me! 

Rounded off with my tassel rucksack from TK Maxx and my vintage sunnies, this made for the ultimate laid back boho outfit which suited for the sunnier weather we've been treated to! 

Now the sun seems to be out in force, I can't wait to experiment with other summer trends! Stay tuned!